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Yellow Pages from a new point of view

Section B. Gestión. December 22, 1996

Student of the Universidad Catòlica win First Design Contest of The Telefónica del Perú

Azar design

Sometimes you need a lot more than luck to be the winner of a contest. In the case of First Call for Cover Design for the Phone Book does not have the luck. It can work, creativity and especially the talent of the participant. Martin Rázuri, a student of graphic design that extended the fourth year of the Faculty of Arts of the Pontificia Universidad Católicais the best example to demonstrate it takes much more than luck to win two competitions of the same call. While proud sees how his work is exhibited in his faculty rooms of their university, Martín Rázuri tells us about his recent award.

¿How you hear Contest calling from the Telefonica?

We had a course design in which the majority of the salon had to catch up with the delivery of work. The teacher asked us to that course who were not backward to move forward with the presentation of a design contest for the Telefonica. We were only three of which I was the only one who participated. The design is made in three or four days.

¿That idea left your job?

At the university we have a professor who teaches draw from natural. Once she told us that when he traveled to the United States had seen on Broadway a poster showing a kind of doodle where they could see a helicopter that had to do with a certain play. She drew attention because the poster had a resemblance to a chinese painting . That idea of the ambiguity of the forms also attracted me and decided to apply in the design I´m being prepared.

¿What do you think has been the reason for the jury to choose your design as the winner?

I think that may have been originality. My job is a mix of toughness and geometry of graphic design with art.

¿The Call demanded some changes based on the current design?

Yes, there were some modifications. The logo DITEL, for example, has changed. My design will be presented at the new cover of the next telephone directory. I always think that I was very lucky because in reality were two competitions. One summoned to the presentation of a design for the yellow pages and other design guide for white pages.

¿Did you win both competitions?

Yes, my designs were raised from the standpoint of creating two jobs that have to do with one another. There are basic differences, but the image is almost the same.

¿Ever'd won a design competition?

That's what curious. This is the first time that I participate in one. Step almost the entire day at university, that does not have time to do extra design out of my routine.

I suppose now going to give you a time....

Definitely. Now I will not think more than twice.

Extracted from GESTION December 22, 1996

 
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